The impact of supply chain specific investments on firms’ market performance: the mediating role of innovation
Published in Journal of Business & Industrial Marketing, 2023
This paper is about a classic supply chain operation question: will specific investments to customers bring good results?
Recommended citation: Baofeng Huo, Mengqiu Guo and Min Tian. (2023), "The impact of supply chain specific investments on firms’ market performance: the mediating role of innovation", Journal of Business & Industrial Marketing, Vol. 38 No. 1, pp. 208-222. https://doi.org/10.1108/JBIM-03-2021-0162.
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